Inspired by a popular internet company whose name I won't reveal here (you know who you are), the GWAP Web site team has started following a software engineering technique that I'm calling "irresponsible pushing." It works wonders.
Developer:I've implemented a first draft of the new feature. I just need to test it. We'll be able to release it in 2-3 weeks.
Luis: Push now. Release it.
Luis: Yes, push push push.
Then the untested feature is released (with bugs of course).
Luis: There are bugs! It's live. People are seeing the bugs! We're gonna lose users. FIX IT. Fix it now!
Then the developer goes nuts for the next 30 minutes fixing the issue, and voila: what was going to take 2-3 weeks took less than an hour.
I should be writing a book about this stuff.